7 reasons to buy direct from indie authors

Why should I buy direct from an indie author?
  1. According to Written Word Media, 45% of indie authors made less than $99 per month in 2021. Buying direct puts more money into authors' pockets - money they use to pay for professional editing, cover design, and marketing.
  2. Amazon controls roughly 70% of the ebook market. Many authors - even "wide" (meaning their books are available on platforms other than Amazon) are dependent upon a single vendor.
  3. This is especially true of authors participating in Kindle Unlimited. Authors are therefore subject to the whims of a near-monopoly. For example, in 2021, bestselling author Ruby Dixon's entire KDP account was pulled without warning. All her books were taken down. While her story had a happy ending in that her account was restored, not every author has a huge fan base to put pressure on KDP.
  4. Amazon allows returns on ebooks, unlike other digital media. Thanks to a viral TikTok trend, ebook returns on Amazon have skyrocketed. FYI: this is theft. The author receives no compensation for the time and money she invested in writing, editing, and publishing that book. Downloadable software, videos, games, music, and other digital media are not returnable - so why are ebooks? There's nothing more dispiriting as an author than waking up to negative sales on your dashboard, watching someone purchase book after book in your series, and return them.
  5. By buying direct, you can help authors get paid right away, instead of having to wait 60-90 days for payment from ebook distributors.
  6. Is buying direct safe? Yes! Shopify runs one of the safest e-commerce platforms out there, so you can shop with confidence.
  7. What if I love reading on my Kindle? You can read on your preferred device when you buy direct. Your ebook purchase will be securely delivered by Bookfunnel, immediately upon purchase. If you have any questions about how to get the right file to your device, their friendly and responsive customer service team will help you.

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